One
of Zacharias' Victorian advertisements disarms the
reader with poems and charming slogans.
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In
the final, 20th-century phase of Zaccharias' shop in Cornmarket
Street, Oxford, the family business specialised in raincoats.
The advertising slogan 'Zachs for Macs' on their shop sign
shows the synthesis of this Jewish family's name with an English
slang expression.
Another
Victorian advertisement for the Zacharias firm draws on cartoons
and animal imagery.
Zacharias'
advertising from the 1960s uses English seaside places and
images
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